DO YOU LIKE COMMERCIALS?

A TV Commercial or a television Advertisement

is a notice or display advertising something on TV.

TASK.-

                        Read the definition again:                                                                              

Can you find 3 different words included in the underlined word?

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to purchase or take some action on products, ideas, or services.

It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand .

       (Read more at:  http://en.wikipedia.org/wiki/Advertising )

A television commercial or television advertisement (often just commercial, advert, or ad) is a span of television programming produced and paid for by an organization that conveys a message.

Most television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes.
The effect of commercial advertisements on the viewing public has been successful and powerful.

(Read more at: http://en.wikipedia.org/wiki/Television_advertisement )

USE OF MUSIC IN COMMERCIALS

Many television advertisements feature catchy jingles (songs or melodies) or catch-phrases (slogans) that generate sustained ideas, which may remain in the minds of television viewers long after the span of the advertising campaign.

Music in television advertisements can be used in many different ways:
 - jingles, melodies, instrumental music...
 - popular songs (modified to create a theme song for a particular product),
 - pop and rock songs (re-recorded by cover bands for use in advertisements), etc.

Songs can be used to illustrate a point about the product being sold, but more often are simply used to associate the good feelings listeners had for the song to the product on display.

Sometimes a controversial reaction has followed the use of some particular song on an advertisement. Often the trouble has been that people do not like the idea of using songs that promote values important for them in advertisements. 

Now, pay attention to the following example:

TASK.-

Fill in the blank using the given VERBS. (One of them is used three times).

LIKE  /  PLEASE  /  CHOOSE  /  SAY

I'm free to be whatever I
Whatever I _________

And I'll sing the blues if I want

I'm free to say whatever I
Whatever I _________

If it's wrong or right it's alright

Always seems to me
You only see what people want you to see

How long's it gonna be
Before we get on the bus
And cause no fuss
Get a grip on yourself
It don't cost much

Free to be whatever you
Whatever you _________

If it comes my way it's alright

You're free to be whatever you
Whatever you ________
If it comes my way it's alright

You're free to be wherever you
Wherever you _________
You can shoot the breeze if you want

Whatever you _________
If it comes my way it's alright

 

*  *  *

SPANISH VERSION

El Spot publicitario de Cocacola (Enero 2011) “Hay Razones Para Creer En Un Mundo Mejor”, que acabas de Ver / Escuchar ha sido realizado con la Canción “Whatever”,  interpretada por el “Young People’s Chorus of New York”.

Este anuncio es lo ultimísimo de Coca-Cola, que aunque sólo se ha emitido en algunos países sudamericanos, está dando la vuelta al mundo gracias a Internet.

Coca-Cola, bajo el lema "Hay razones para creer en un mundo mejor", enumera una serie de hechos – según su opinión- para que disfrutemos de una visión más optimista de la vida. Podremos estar de acuerdo o no. El debate está abierto a todo tipo de opiniones.

Uno de los puntos fuertes sobre los que se sostiene el comercial, como ya habréis podido comprobar, es su música. La canción que suena es el famoso "Whatever" de la banda Oasis, pero en una versión coral interpretada por el Young People's Chorus de Nueva York. Este coro fue creado en 1988 por Francisco J. Núñez (al que podemos ver en el video tocando la guitarra), y como ellos mismos definen en su página web: “Durante más de dos décadas, el Young People's Chorus de la Ciudad de Nueva York ha dado a los niños de todos los grupos étnicos, religiosos y económicos un programa único de educación musical y de interpretación coral, manteniendo un modelo de excelencia artística y de armonía que enriquece a la comunidad.”

Toda una delicia musical verlos (y escucharlos) interpretar la canción.

Integrantes del Young People's Chorus of New York en el anuncio de Cocacola

ORIGINAL VERSION

"Whatever" is a song by the English rock band Oasis (formed in Manchester in 1991).

"Whatever" preaches the importance of being yourself and being able to do what you choose.

This is the original version of the song:

Which version do you like most? Why?

*  *  *

Coming back to the beginning of the post, and thinking about COMMERCIALS again...

Let us consider some characteristics of a good commercial !

Think about some adjectives to name them, starting by...

S - - - -

A - - - - - - - - -

O - - - - - - -

E - - - - - - - -

M - - - - - - - -

C - - - - - - -

In my opinion, a good commercial must be ...

Short, Attractive,Original, Effective, Memorable & Creative.

To Emphasize the POWER OF MUSIC in commercials,

Watch the next TV advert from Thailand with no lyrics. Just music and images.

Simply brilliant !!

Enjoy it!

(The story of a deaf and mute girl who learns to play the violin aginst all odds).

FOR FURTHER INFORMATION ON MUSIC IN COMMERCIALS.-

It is worth having a look at:  http://www.lascancionesdelatele.com/